Start Online Business in Pakistan: A Simple Plan
Start online business in Pakistan with one product. Add a store. Take cash on delivery (COD) orders. Ship by courier.
Quick facts
- Begin with one product and one buyer type.
- COD is the common payment method here.
- Couriers include TCS, Leopards, Trax and PostEx.
- WebRank Starter costs Rs 5,000 per month.
- The free trial lasts 3 days.
Online business in Pakistan: what works first
Small and focused wins. Do not sell everything.
Clothing
Easy to photograph, but returns happen.
Beauty
Repeat buyers, if quality is steady.
Home items
Practical, with fair margins.
Accessories
Low cost, easy to ship.
Test demand before you buy stock in bulk.
The 7 steps to start
- Pick one product with a clear buyer.
- Check the cost, price and margin.
- Find a supplier you can trust.
- Set up an online store.
- Add photos, prices and COD.
- Choose a courier and test a parcel.
- Run a small ad test.
Should I test demand first? Yes, real orders beat guesses. Let buyers vote with money.
Check your margin first
| Cost | Examples | Note |
|---|---|---|
| Product | Supplier price | Get written quotes |
| Packing | Bags, tape, labels | Buy in small lots |
| Courier | Per parcel rate | Compare TCS and Leopards |
| Returns | RTO loss | Plan a buffer |
| Ads | Meta Ads, TikTok | Start small |
Common first-month mistakes
| Mistake | Result | Fix |
|---|---|---|
| Too many products | Cash tied up | Start with a few |
| Skipping a test parcel | Surprise problems | Ship one to yourself |
| Ignoring RTO cost | Profit disappears | Confirm every order |
| Copying product text | Weak store trust | Write your own |
| Heavy ad spend early | Money lost fast | Test small first |
How to test a product
- Post three photos on Instagram.
- Run a small ad test.
- Count messages and orders.
- Ask buyers what they liked.
- Order stock only after proof.
Real orders beat guesses. Let buyers vote with money.
Set up an online store Pakistan buyers trust
A store is your own shop front. Buyers judge it in seconds.
- Clear photos on a plain background.
- Honest price in rupees.
- Cash on delivery option.
- Contact and return pages.
- WhatsApp number for questions.
WebRank builds this with no code. See the store builder.
Can I start without coding? Yes, WebRank builds with no code. You edit themes and sections.
| Plan | Price | Products |
|---|---|---|
| Starter | Rs 5,000 per month | Up to 100 |
| Pro | Rs 7,999 per month | Unlimited |
Pages every store needs
- Home page with clear offers.
- Collection pages by product type.
- Product pages with variants.
- About page with your story.
- Contact page with WhatsApp.
- Return and delivery policy.
What WebRank adds
Both plans include discounts, reviews and tracking pixels. Shopify product import is included.
Ten sales apps are included. Examples are quantity breaks and cart upsells.
Pick a selling channel
| Channel | Good for | Watch out for |
|---|---|---|
| Instagram and Facebook | Free reach | Manual order taking |
| Daraz | Search buyers | Fees and rules |
| Own store | Brand and repeat sales | You bring the traffic |
| Quick orders | Hard to track |
Many sellers combine them. Read Daraz versus your own store.
Registration and tax
Rules depend on your business type. Ask a local accountant.
A foreign company has separate rules.
Why many sellers add a store
- You own the customer list.
- You set your own discounts.
- You build one brand home.
- You follow up on abandoned checkouts.
Daraz and Instagram still help. A store joins them.
Take orders and ship parcels
- Receive the order on your store.
- Confirm it by WhatsApp.
- Pack the item with care.
- Assign a courier and add tracking.
- Print the packing slip.
- Record delivery or return.
Do I need a courier before launch? Yes, pick one before your first order. TCS and Leopards are common.
Reduce returns to origin
- Confirm address and phone first.
- Use real product photos.
- Say the delivery time in days.
- Follow up before dispatch.
Courier choices
Compare rates and coverage for your cities.
- TCS
- Leopards
- Trax
- PostEx
- BlueEx
WebRank lets you assign couriers and add tracking.
Print a dispatch sheet each morning. Hand the parcels to the courier together.
Share tracking numbers with buyers. They ask less when they can see progress.
Bring your first buyers
- Post product videos on Instagram and TikTok.
- Share the link in WhatsApp groups.
- Run a small Meta Ads test.
- Add Meta Pixel to track results.
- Offer a discount code for first orders.
Spend little at first. Learn which photo and offer works.
Add Google Analytics to track visitor sources.
Content ideas that sell
- Short product demo videos.
- Before and after photos.
- Honest size guides.
- Customer reviews on product pages.
- Delivery updates on WhatsApp.
Use your own photos. Do not copy other sellers.
Who should start and who should wait
- Start if you have one product idea.
- Start if you can answer messages daily.
- Start if you can handle small losses.
Wait if
- You have no supplier yet.
- You expect profit in week one.
- You cannot ship parcels weekly.
Try WebRank with the 3 day free trial. No card is needed.
A realistic first 30 days
- Week one: product and supplier.
- Week two: store and photos.
- Week three: test parcel and ads.
- Week four: review and adjust.
Progress is slow at first. Keep records of every order.
Frequently asked questions
Can I run online business in Pakistan from home?
Yes. Many sellers start from home. Check local rules for registration.
How much money do I need to start?
It depends on stock, ads and tools. Start with a small test order.
Do I need a website?
A store helps you build a brand. Many sellers also use Instagram.
How do online stores take payment here?
Most use cash on delivery. Bank transfer is a common second option.
What does an online store Pakistan buyers trust need?
Clear photos, honest prices, contact details, return policy.
Which courier should I use?
TCS, Leopards, Trax and PostEx are common. Compare rates for your cities.
Should I sell on Daraz first?
It brings search buyers. It also adds fees and rules. Check Seller Center.
How do I reduce RTO?
Confirm orders on WhatsApp before dispatch. Use honest photos and prices.
Can I start with dropshipping?
Yes, but check supplier quality and delivery time. See the dropshipping platform page.
Which social channel is best to start?
Start where your buyers already spend time. Instagram and TikTok are common.
Do I need a physical shop?
No. Many sellers work online only. WebRank does not publish a shop address either.
Related pages
Last updated: 29 October 2026. Written by the WebRank team in Pakistan.